About Heli

I’m Heli, an abstract artist and designer based in Gloucestershire, UK. I’m inspired by ’90s cyberpunk, early internet culture and Y2K maximalism. I love the raw energy of DIY punk, alternative music and street art. Keith Haring and Jean-Michel Basquiat are big influences too. I bring these influences together through bold colour, hand-drawn symbols and cellular, organic forms, mixing a tactile feel with digital nostalgia.

I started this store to bring my neon-washed, experimental designs into everyday life—art you can wear and carry with you. Across graphic tees, caps and bags, I want to make pieces that feel expressive, playful and open to anyone, whatever their gender identity. At the heart of it is a simple belief: fun, colourful design should be accessible to everyone, with plenty of room to make it your own.